One of the world's top furniture retailers creates its own, stand-alone furniture brand
For Australia-based Space Furniture, a top global retailer of brands like B&B Italia, Poliform and Kartell, it's very easy to feel like you've got the market covered. However, after accumulating decades of retail knowledge, the team at Space gradually saw an opening in the market for a new collection that offers the essentials of living and dining, using rigorous and honest materials.
Introducing SP01, a new furniture brand and the product of more than two years of development. "We’ve worked with the world’s leading design brands. We saw how the best was created, what was involved in the design, the rigors of manufacture and the quality of materials," says Space CEO Christina Caredes. "We were privileged to have worked with the best. The promise for SP01 was that we would hold ourselves to these same standards in design and manufacture."
The dining chairs, tables, and sofas from SP01 look easily at home in a New York loft to a central London terrace or a beachside home in Sydney. Sit in the chairs or lounge in the sofas and the feeling is of a product that will last forever.
To create the collection, Space turned to Milan-based Metrica, a studio led by Lucio Leonelli, former board member of B&B Italia and Moooi, and Robin Rizzini, longtime designer in the office of Antonio Citterio. Together, they worked to instill the brand with Australian values, Italian workmanship and global appeal. Moreover, they created a supply chain consisting of the best Italian factories to produce the furniture, which is made of solid ash timber, sculpted hand-finished wood and an extensive range of finely detailed upholstery.
Launched earlier this year, SP01 is not just a furniture brand; it's a case study in how to create a modern, international furniture brand in this day and age.
For Australia-based Space Furniture, a top global retailer of brands like B&B Italia, Poliform and Kartell, it's very easy to feel like you've got the market covered. However, after accumulating decades of retail knowledge, the team at Space gradually saw an opening in the market for a new collection that offers the essentials of living and dining, using rigorous and honest materials. 
