Introducing a New Partner for Design Brands in the Furniture Industry

We’re very pleased to announce the launch of Modern Principle, a new management company for contemporary design manufacturers in the North American market.

Having long been nurtured and supported by our peers and friends in this industry, we have seen firsthand how challenging it can be to navigate the North American market without a local presence. At the same time, we have also see how rewarding this market can be, and how much demand there is for good design and craftsmanship.

We help brands grow their distribution, realize the full potential of their retail partnerships and provide a day-to-day interface for all clients, all the while being faithful with each brands' core values.

Modern Principle creates American success stories for contemporary design manufacturers that we love from across the world.

 

Founders

 

ANDREW YANG

With over 15 years in the design and furniture industry, Andrew is a co-founder of Modern Principle. A former journalist focusing on contemporary architecture & design, he has written for most major U.S. design publications.

From 2007 to 2010, he consulted for the world's largest exhibitions company, Reed, on one of the first modern furniture fairs in China. He returned to New York in 2010 to help launch the pioneering lighting brand Roll & Hill, starting from investment fundraising to day-to-day management of its worldwide sales network.

Additionally, Andrew is the principal investor in the critically acclaimed restaurantMission Chinese Food (New York) and the owner of the men's travel and accessories brand, Custom House International.

DAPHNE TSAMIS

Born and raised in Paris, France, Daphne Tsamis is founder and President of Modern Principle. She started her career at Hermès, the internationally renowned French luxury brand and worked there for four years in sales & marketing at various positions both in the Paris headquarters and in New York.

In 2013, Daphne joined Roll & Hill, a Brooklyn-based lighting manufacturer with a worldwide sale network, where she expanded the business network to include hundreds of architects and interior designers and over 15 retail stores in major European markets.

Daphne holds a Masters degree in Marketing, and has lived in New York City since 2010.

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